Changsha Milk Tea Brand Faces Backfire from Sexist Advertising
Trending milk tea chain Chayan Yuese (茶颜悦色) has fallen under harsh criticism recently in response to its use of sexist jokes in advertising campaigns.
Founded in 2013 in Changsha, Hunan Province, the niche milk tea brand has yet to expand outside the city, but over the years it has won the favor of an expansive local consumer base. According…