TikTok Plans to Enter E-Commerce Business in 2021 with Livestream Shopping
pandaily.substack.com
As of Feb.8, Chinese video-sharing social networking app TikTok was reportedly planning to enter the e-commerce business in 2021, according to the Financial Times. According to people familiar with the matter, TikTok has briefed advertisers on several new features they will launch in 2021, including a tool to let TikTok influencers share product links and automatically earn commissions on sales. This will allow popular users to link to any products they enjoy, without needing to be formally sponsored by the brand.
TikTok Plans to Enter E-Commerce Business in 2021 with Livestream Shopping
TikTok Plans to Enter E-Commerce Business in…
TikTok Plans to Enter E-Commerce Business in 2021 with Livestream Shopping
As of Feb.8, Chinese video-sharing social networking app TikTok was reportedly planning to enter the e-commerce business in 2021, according to the Financial Times. According to people familiar with the matter, TikTok has briefed advertisers on several new features they will launch in 2021, including a tool to let TikTok influencers share product links and automatically earn commissions on sales. This will allow popular users to link to any products they enjoy, without needing to be formally sponsored by the brand.