Why is the Community Group Buying Model Surging in China?
pandaily.substack.com
People in China shop online for nearly everything. However, the elderly are usually left out due to the rapid growth of technology. To expand the market size, China saw new opportunities in the community group buying segment. China’s community group buying model usually has a designated community leader, who creates a social media group (usually a WeChat group) to coordinate grocery orders in a community. Many food items can be ordered via mini-programs within WeChat or through other apps. The products are not limited to groceries but also daily essentials, such as paper towels and shampoo. The collective orders of the group are then delivered in bulk to a designated place for the community leader to pick up and send out to community members at their chosen time.
Why is the Community Group Buying Model Surging in China?
Why is the Community Group Buying Model…
Why is the Community Group Buying Model Surging in China?
People in China shop online for nearly everything. However, the elderly are usually left out due to the rapid growth of technology. To expand the market size, China saw new opportunities in the community group buying segment. China’s community group buying model usually has a designated community leader, who creates a social media group (usually a WeChat group) to coordinate grocery orders in a community. Many food items can be ordered via mini-programs within WeChat or through other apps. The products are not limited to groceries but also daily essentials, such as paper towels and shampoo. The collective orders of the group are then delivered in bulk to a designated place for the community leader to pick up and send out to community members at their chosen time.